How Corporate Strategy Professionals Use Broker Research

Corporate Strategy - Broker Research

In order to stay on top of competitive forces, corporate strategy professionals research new ideas and industries, monitor peers, and stay on top of market trends.

Historically, it has been difficult for corporate strategy teams to access broker research. At most, strategy teams often just had access to smaller firms’ sparsely published research. This limits visibility when trying to stay up-to-date on market and industry insights.

With AlphaSense, corporate strategy teams can search across reports from thousands of contributors all in one centralized location. Here are some ways corporate strategy teams can use broker research to stay ahead of the curve:

Thematic Search for Corporate Strategy

Corporate strategy teams need to identify and research industry trends. However, without properly tagging the content within reports, searching or filtering by industry won’t produce accurate results on most platforms.

AlphaSense enriches broker research tagging, with particular emphasis on industry, allowing users to find what others miss. With AlphaSense, teams can research themes and receive notifications on newly published content, so they’re always alerted to new information.

For example, say you’re a coffee company that want to expand into a new market, like China. A search for coffee and china will reveal industry-focused reports that might discuss anything from coffee consumption trends to market share, pricing and more.

Corporate-Strategy-Broker-Research

Note the timeline here — this shows how mentions of coffee and china have appeared in research over time. Further filtering allows you to sort research by geography, sector or industry. This lets you hone in on specific perspectives from different coverage areas. Sorting by relevance will also help surface documents that contain the most mentions of target keywords in close proximity.

Forecasting

A big part of a corporate strategy professional’s job is forecasting and trying to anticipate where the market is headed.

For example, a corporate strategist in the consumer technology sector might want to analyze what others are expecting the Internet of Things market to look like in the future. Searching for IoT market size on AlphaSense allows you to view research displaying all industry knowledge and research needed to make an intelligent prediction.

Corporate Strategy Broker Research - IOT

When searching broker research on AlphaSense, users also get the same benefits that exist on all content across the platform, such as keyword search improvement to include Smart Synonyms, and sorting results using a multi-factor relevance score.

You can then sort by score  to instantly find the most relevant content on any topic.

The AlphaSense platform can be used by corporate strategy professionals to:

  • Easily find all relevant data points with a single search. Save countless hours by finding what is needed with pinpoint precision and the ability to sort by relevance with a single click.
  • Save money by consuming only the research pages needed. Why pay for a 20-page report when a single relevant page is all that is needed? Surgically browse through popular broker research to preview the most relevant pages, or from the interactive table of contents without having to pay for the document in its entirety.
  • Annotate and bookmark relevant content. Highlight and take notes directly in the context of the report and easily access or download a digest of their annotations anytime, anywhere
  • Discover significant company reports by analysts’ actions. Quickly identify major reports such as initiations, rating upgrades/downgrades or estimate changes through intuitive tagging directly in the document result list.

Broker research used to be difficult to obtain, painful to search and practically impossible to monitor on an ongoing basis. Corporate strategy professionals use AlphaSense to access research from top global analysts, and instantly find the most relevant information within thousands of research reports.

Want to learn more about how to improve your corporate strategy plan? Download our guide Better Market Intelligence With Smart Search to get a closer look at how augmenting your efforts with Smart Search technology can result in more proactive market intelligence: 

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