If you are in the IT sector and think, “ESG / sustainability is not that big of a deal for our company,” or worse, “nobody is asking investor relations about sustainability, so nobody cares,” here’s why you should be very interested in ESG / sustainability…
ESG is the interchangeable acronym for sustainability, most commonly used in the U.S. It stands for Environmental & Energy, Social Responsibility and Governance.
ESG / sustainability is now a factor in both company competition and investor decision-making, as seen across IT companies by evidence of their press releases, annual reports, SEC filings and more. Here are key findings from my research using AlphaSense:
Press releases are regularly used across the sector to announce newly published company sustainability reports, sustainability related rankings, certifications and awards, inclusion in the Dow Jones Sustainability Index (DJSI) e.g. MasterCard ($MA), Computer Sciences Corp ($CSC), Xerox ($XRX), new product launches, commercial partnerships, and often to reference the National Association for Environmental Management (NAEM) ratings report
Environmental sustainability and energy disclosure in annual reports across the entire IT sector included: companies’ general sustainability discussion, and references related to policy and programs, products and services, supplier and supply chain, energy efficiency and renewable energy, ISO 14001 Environmental Management System Certification, capital access through “green bonds” and specific performance references. Two companies provide robust examples of the disclosure breadth across the sector and its services sub-sectors, respectively: SAP ($SAP SE) and Infosys ($INFY)
Do Investors Really Care?
“U.S.-based ESG-focused investors outperformed with small caps last year and expect the financial and technology sectors to beat peers in 2017, according to Bloomberg’s first ever ranking of funds with a sustainability bias.”
“ESG is still a relatively new strategy with hundreds of new funds launching around the world in the past few years…Since most ESG funds are also set up for long-term positions, firms that bet on a few big names built momentum and rose in the ranking.”
“Many of the large-cap focused indexes in the sectors had big bets on names in the technology and finance space, where fund managers said ESG disclosure is better and that they can tap into broad economic trends…”
As highlighted in several of my most recent AlphaSense blog posts, it is becoming noticeable that some utility  and lodging & leisure  sector leaders have been quietly bridging their company’s sustainability program successes into competitive IR communications strategy. From the results of my latest search, this appears to also hold true in the IT sector.
Pamela Styles is principal of Next Level Investor Relations LLC, an Investor Relations consultancy with dual IR and ESG / Sustainability specialties.
1. Governance & Accountability Institute: About Hank Boerner
2. ESG In Sector Strategy – What’s Material?, by Cornerstone Capital, June 23, 2015
3. Bloomberg Brief: Top U.S. ESG Funds Find Returns in Small Caps, Tech, by Emily Chasan and Justin Morton, March 9, 2017
4. Fidelity: Information Technology
5. Next Level Investor Relations LLC: Is Sustainability a Real Competitive Frontier for Utilities?, by Pam Styles, November 4, 2016
6. Next Level Investor Relations LLC: A New Year for Sustainability Positioning in Lodging and Leisure, by Pam Styles, January 20, 2017