Email & Content Marketing Manager

Location: New York, New York

AlphaSense is seeking an Email Marketing & Content Manager to join our marketing team to drive stellar growth and brand engagement through email and social media channels. Award-winning, AlphaSense, is the “Google” for the knowledge workers and is currently in use at Fortune 500 companies, investment management firms, banks and corporations globally. This position is ideal for a creative and analytical marketing achiever who has experience developing compelling content for the financial services market, as well as managing successful email and social media programs.

Responsibilities:

  • Manage email programs and email messaging strategy: Plan, write, execute, analyze and improve email programs
  • Manage segmentation efforts to deliver more targeted and relevant messaging to improve engagement
  • Develop and deploy effective, creative email marketing campaigns in a timely manner while setting measurable campaign goals
  • Develop and prioritize an ongoing test-and-learn program
  • Assess and evaluate results of email and messaging campaigns; share learnings to improve and optimize efforts
  • Recommend future initiatives and areas of focus for the email program based on email industry trends, results and best practices
  • Manage social media channels, including the AlphaSense Blog
  • Edit and publish blog articles; write, edit and publish social media posts
  • Grow blog subscriber base by providing helpful content aligned with readers’ interests
  • Collaborate with marketing, product and sales, as well as external influencers and industry experts, to produce relevant content that meets the needs of our target markets

Qualifications:

  • 5+ years of marketing experience with at least 3 years of email marketing
  • Strong understanding of marketing to the financial services marketplace; previous experience crafting messages to the buy-side preferred
  • Driven and self-motivated marketer looking to make a significant impact to a young, rapidly growing company
  • Successful track record of developing, executing, and analyzing email marketing campaigns and making recommendations for optimization
  • Highly analytical and able to derive meaning and action items from data through A/B testing and email optimization
  • Ability to thrive in a fast-paced environment. Ability to manage multiple projects with various deadlines simultaneously
  • Previous experience with CRM platforms (Salesforce preferred), marketing automation (HubSpot preferred) and web analytics (Google Analytics)
  • Past experience producing content for the web and managing social channels, including blogs, LinkedIn, Twitter, Facebook, etc.
  • Outstanding written and verbal communication skills; keen attention to detail
  • Bachelor’s degree required. MBA preferred
Please fill out the form below and attach your resume.
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