May 1, 2019

Aligning Market Research With Platform Optimization

AlphaSense Staff

Gaining -- and maintaining -- a competitive edge should be part of every company’s strategic planning.

Competitive Intelligence professionals take several approaches to their research, including peer and industry analysis, identifying potential M&As, and producing a product roadmap. From the tactical side, CI professionals need to evaluate changing market environments, and the competitive landscape as a whole. 

Every CI professional has access to the internet and can run basic searches to gain information on their industry and peers. Some CI teams even have access to multiple platforms they use for specific types of research.

But when you’re running searches across different content sets without a uniform search tool, results can easily become convoluted or difficult to organize. 

Searching across silos 

For example, the type of language used in news coverage or analyst research is inherently more nuanced than regulatory documents -- but your CI team needs coverage of all three types of content sets (among countless others) for a full perspective. You also need to ensure you're collecting all relevant mentions of the topic you're looking for -- something that isn't always immediately apparent, or easily discovered, within unstructured data sets using legacy search technology. 

Now, scale that process across multiple search platforms. CI teams could be running iterative keyword searches, across multiple platforms, to find everything they need. Then, they're pulling that data into an internal document to be further curated internally.

That's a lot of tabs, and a lot of time spent shifting through them, to get results. 

AlphaSense for Competitive Intelligence

An optimal CI research experience allows you to upload, access, and perform complex searches across all content sets within one unified platform. 

AlphaSense offers a comprehensive collection of resources CI professionals need for effective landscape and competitor analysis, with the ability to perform complex, NLP-based searches to surface a complete collection of relevant results across nuanced content sets. This effectively eliminates the need for multiple search tools, and provides uniformity when aggregating insights across vastly different types of documents.

Consolidating your research efforts can make the research process less difficult to navigate, more productive, and more efficient to implement across teams. By leveraging AlphaSense, research professionals are able to stay ahead of their competitors and peers with the ability to find information that’s otherwise difficult to locate or unavailable anywhere else.

Want more tips on making your competitive intelligence strategy more agile? Click on the link below to download our mobile CI strategy guide: 

Agile Competitive Intelligence - Blog CTA -2

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