Generative AI continues to capture the imagination of business leaders, but is it truly paying off? As early adopters report significant gains, many organizations remain stuck in pilot mode or struggle to quantify results. 

Measuring ROI from genAI is inherently complex. Still, a growing number of companies are beginning to track the financial impact of genAI, and success patterns are starting to emerge.

In this report, discover:

  • The current state of genAI ROI across industries
  • The cross-industry use cases delivering the most consistent returns
  • The strategic behaviors that set genAI leaders apart
  • What to expect going forward as costs fall and tools evolve