Personality
Our voice is always on—sharp, clear, and confidently understated. We don’t shout to be heard. Instead, we cut through the noise with clarity and purpose. We're quietly disruptive: bold in what we say, deliberate in how we say it. Every word matters.
Be direct, not dull. Inform without inflating. Challenge convention, but do it with control. Our tone should feel like a confident nudge forward, never just more chatter.
Our Vision
Become the pre-eminent source of business knowledge that helps great companies achieve what's next.
Our Mission
We take decision makers from complexity to clarity.
Our Promise
We make sense of complexity. With AI-powered insights grounded in clarity and trust.
Logo
Our logo represents more than just our name—it signals the evolution of AlphaSense. Our identity reflects the clarity, confidence and intelligence we deliver.
The updated worldmark reinforces a bold, modern expression that aligns with our mission to simplify complexity and drive smarter decisions. Clean lines, balanced spacing, and deliberate weight give our logo a quiet strength—it stands out without shouting.
Always use the logo as provided, and never alter its form. It’s the anchor of our visual system and a symbol of trust in every experience we create.
Logotype
The AlphaSense logotype is the primary identifier of the brand. It’s a wordmark that has been crafted to convey the precision and clarity enabled by using AlphaSense.
Clearspace
The clearspace is equal to the height of the ‘A’ in the logotype. Always respect this clearspace to ensure the logotype is protected and communication of the logotype remains clear.
Logo Usage
This section demonstrates how the logo should be used. Please note that when using the logo on navy background, the underline should be used in #3366FF.
Roundel
The AlphaSense roundel is the secondary identifier, that is usually used in proximity of the logotype. However, it can be elevated and used by itself in select touchpoints.
Roundel Clearspace
The clearspace is equal to a quarter the height of the Roundel. Always respect this clearspace to ensure the Roundel is protected and communication of the Roundel remains clear.
Roundel Usage
This section demonstrates how the Roundel should be used.
Expanded Roundel
This is used in internal communications only and shouldn’t be used in non internal marketing material.
Expanded Roundel Usage
Typography
ES Klarheit Kurrent is the display typeface. It’s distinctive qualities of sharp characteristics and precise lettering helps reinforce the clarity which AlphaSense is able to bring to its clients work. Alongside Klarheit Kurrent the brand uses Inter as a functional typeface. It can be downloaded for free from Google Fonts. These two typefaces are the foundations of the AlphaSense identity.
Type Usage
The typefaces for our brand uses both Klarheit Kurrent and Inter. Whereas the typefaces within the product use Inter only.
Color
AlphaSense’s color palette reflects the precision, confidence, and focus that our platform enables—ensuring every interaction feels consistent, modern, and purpose-driven. Our colors work together to create a unified presence across all touchpoints.
Art Direction
The photographic approach shows everyone, from analysis to the CEO’s at work. Captured using a candid and reportage approach.
Contact Us
For brand-related questions, asset requests, or design approvals, please contact the Brand Team at brandteam@alpha-sense.com.
