The Future of Advertising: What Lies Ahead in Consumer Behavior, Commerce and Privacy

The intersection of brands and consumers continues to shift towards the digital, as consumers largely dictate the channels that advertisers need to focus on. It’s no secret that consumers are spending more time on social media, apps, retail sites, and gaming platforms, pushing advertisers to expand their digital presence and reach. Find out how the advertising industry is shifting strategy and spend in order to win over buyers amidst stricter privacy regulations.