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The Evolution of Search: From Keywords to AI-Driven Conversations

The evolution of search has transformed how we find and interact with information. This white paper explores the journey of search technology, from the early days of human-curated directories to the rise of AI-powered systems that understand context and intent.

Generative AI tools like ChatGPT now promise to redefine search entirely, enabling interactive, adaptable systems. Users can engage in back-and-forth dialogues, ask follow-up questions, and receive tailored explanations.

In this white paper, discover:

  • The progression from human-curated directories to AI-driven search
  • How generative AI is transforming search engines into conversational tools
  • What to expect next in the evolution of search technology

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Enterprise Software: Assessing AI Adoption Trends

Generative AI is moving from isolated pilots to full-scale deployments, with adoption accelerating in areas like software development and IT service management.
Title slide: Enterprise Software: Assessing AI Adoption Trends, by Michelle Brophy and Sean Carmichael, featuring a computer illustration and AI logo.

From Promise to Performance: How AI Will Evolve in 2026

2025 was the year generative AI grew up, shifting from isolated experiments to integrated systems. What also emerged was a clearer picture of how AI will continue to mature in 2026.
Title slide: From Promise to Performance: How AI Will Evolve in 2026 by Sarah Hoffman, Director of AI Thought Leadership, with abstract tech graphics.

Most-Favored-Nation Policy: Implications for European Drug Launches

The U.S. shift toward most-favored-nation (MFN) drug pricing is forcing pharmaceutical firms to rethink their pricing models and launch strategies in Europe.
U.S. Most-Favored-Nation Drug Pricing Policy: What Does It Mean for Europe? by Sara Mallatt and Sean Carmichael, with a stylized map of Europe.

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