Generative AI is moving from isolated pilots to full-scale deployments, with adoption accelerating in areas like software development and IT service management. However, broad access to genAI tools hasn’t translated into consistent engagement. Most firms still lack the training, governance, and integration needed to realize full ROI.
This report examines where genAI is driving real, positive business outcomes and what separates successful enterprise-scale efforts from those that stall. Challenges like data security, accuracy, and scaling costs persist. The firms overcoming these challenges are those with structured data and repeatable workflows, which enable fast, measurable impact.
