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Generative AI’s Impact: Revolutionizing Research & Transforming Industries

The rapid adoption of generative AI is transforming industries and revolutionizing research tasks by offering new tools to surface insights, explore complex questions, and unlock innovation.

Generative AI’s flexibility, speed, and ability to personalize insights make it a valuable addition for researchers, complementing existing research tools and enhancing productivity across industries. But its transformative potential makes it impactful far beyond research.

In this report, discover:

  • How generative AI is revolutionizing six industries: Consulting and Corporate Strategy, Finance and Banking, Healthcare, Legal Services, Technology, and Industrials
  • Real-world applications of generative AI, such as AI-driven drug discovery, personalized mental health tools, and real-time financial analysis for investment decision-making.
  • Examples of generative AI prompts driving innovation

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Enterprise Software: Assessing AI Adoption Trends

Generative AI is moving from isolated pilots to full-scale deployments, with adoption accelerating in areas like software development and IT service management.
Title slide: Enterprise Software: Assessing AI Adoption Trends, by Michelle Brophy and Sean Carmichael, featuring a computer illustration and AI logo.

From Promise to Performance: How AI Will Evolve in 2026

2025 was the year generative AI grew up, shifting from isolated experiments to integrated systems. What also emerged was a clearer picture of how AI will continue to mature in 2026.
Title slide: From Promise to Performance: How AI Will Evolve in 2026 by Sarah Hoffman, Director of AI Thought Leadership, with abstract tech graphics.

Most-Favored-Nation Policy: Implications for European Drug Launches

The U.S. shift toward most-favored-nation (MFN) drug pricing is forcing pharmaceutical firms to rethink their pricing models and launch strategies in Europe.
U.S. Most-Favored-Nation Drug Pricing Policy: What Does It Mean for Europe? by Sara Mallatt and Sean Carmichael, with a stylized map of Europe.

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