Circle and the Stablecoin Market | An AlphaSense Primer

Circle Internet Financial, often referred to as Circle, is a leading issuer of stablecoin and provider of relevant digital currency solutions. Its flagship USDC stablecoin, a fully collateralised “digital dollar,” launched in 2018 and now underpins everything the company does. Next up is the public market.

Stablecoin transfer volume reached $27.6  trillion in 2024 — 10% higher than Visa and Mastercard combined. Now, the Genius Act, a stablecoin act making its way through Congress, aims to enshrine 1:1 reserve rules nationwide, rewarding issuers that already behave like regulated finance companies. The legislation would provide the robust regulatory framework needed to ensure stability, security, and potential future adoption of stablecoins, while supporting U.S. interests.

If passed, the Genius Act would position Circle as a key beneficiary of the digital currency transition. With its NYSE listing (under ticker CRCL), Circle raised $1.05 billion at a valuation of nearly $6.9 billion in an upsized offering. The stock priced at $31 per share, well above the expected range of $27 to $28 per share — indicative of strong demand. Circle’s listing represents the largest U.S. crypto IPO since Coinbase in 2021.

Below, we draw on AlphaSense expert transcripts and live market data to evaluate Circle’s opportunity, competitive threats, and the hurdles it must clear to find success post-IPO.

Surging Stablecoin Adoption Meets Regulatory Tailwinds

Stablecoins are moving from a novelty to a core part of the global payments infrastructure. AlphaSense experts expect adoption to as much as triple each year once clear U.S. rules arrive. Similarly, Tier‑1 banks that once kept their distance now openly support USDC stablecoin — “a new breath of life” for the market, according to one expert.

Three forces are seen as driving the inflection:

  • Policy clarity – The draft stablecoin act would lock monthly attestations and full‑reserve backing into law, effectively baking Circle’s compliance playbook into statute.
  • Card‑scale throughput – On‑chain settlement has already bested Visa and Mastercard volumes, proving the rails can take mainstream load.
  • Round‑the‑clock rails – Unlike SWIFT, dollar stablecoins move nights, weekends, and holidays, matching the always‑on cadence of e‑commerce and gig‑work payouts.

Taken together, these forces make 2025 feel like an inflection point: Stablecoins are moving off the speculative fringe and into the regulated core of global dollar flows. This shift sets the stage for Circle’s push to the public markets  and for how investors will judge its ability to convert regulatory tailwinds into real transaction volume.

When you are able to verify results and show that, ‘We are following regulations. We are looking to get regulated,’ you end up winning their trust. That’s exactly what Circle has done.

Associate VP at Flutterwave, April 2025 Call

Where Adoption Is Happening First

Circle has positioned itself as a regulated money‑market fund wrapped in blockchain syntax, which resonates with corporates and banks more than retail traders chasing volatility. Experts believe this positioning makes Circle an easy choice for global financial institutions.

We cater to financial institutions and large corporations … we have customers that do hundreds of millions a week [through Circle].”

Senior Director at Circle, November 2024 Call

Circle is gaining traction in payment flows where speed, 24‑hour availability, and lower FX friction deliver an immediate win — including cross‑border business invoices, migrant remittances, and on‑demand Treasury liquidity. In these niches, a regulated dollar token that settles in seconds is less a speculative asset than an operational upgrade over banking and card networks.

Stablecoin Competitive Landscape

Together, Tether and Circle account for 87% of the stablecoin market, but today, the two issuers serve different functions. Tether’s USDT (about $153 billion in circulation) remains the deepest liquidity pool, but its offshore base and limited reserve disclosure keep many corporates at arm’s length. By contrast, Circle’s USDC stablecoin is smaller today, yet offers daily attestations, G‑SIB custody, and a clear U.S. regulatory glide path that banks find compelling.

Should the U.S. Stablecoin Act pass largely intact, experts expect a shift toward regulated alternatives as compliance becomes non-negotiable for serious players, favoring Circle’s approach. Other issuers such as PayPal USD, Paxos USDP, and BVNK are also carving out their own specialized niches in the space. For now, however, liquidity is seen as the key differentiator.

The liquidity USDT has enjoyed over USDC has made Tether stand out in terms of usage, despite USDC being the more regulated, serious, and trusted stablecoin in the industry. Yet people still turn to USDT just because of high liquidity in the market.”

Associate VP at Flutterwave, April 2025 Call

Technology Edge or Compliance Moat?

Circle’s competitive playbook hinges less on advanced cryptography than traditional financial hygiene. Every USDC stablecoin in circulation is matched one-to-one by short‑term U.S. Treasurys or cash held with G‑SIB custodians, and those balances are surfaced in daily reserve snapshots and monthly attestation reports. This transparency lowers counter‑party risk to a level banks and corporates can underwrite — a stark contrast to USDT’s quarterly, self‑certified disclosures.

The tech layer is also key to Circle’s differentiated story. USDC stablecoin now mints natively on 20 blockchains. Developers can move tokens across chains without custodial bridges via Circle’s Cross‑Chain Transfer Protocol (CCTP), and the company’s smart‑contract APIs let fintechs embed USDC stablecoin settlement into invoices, payroll, and marketplace flows.

To mint or redeem at par, customers pass bank‑grade onboarding, a barrier that deters some fast‑growing but lightly regulated exchanges in emerging markets. Whether that trade‑off becomes an advantage or a liability hinges on how quickly global regulators push rival tokens toward similar disclosure standards.

Regulatory and Adoption Headwinds

Circle’s compliance‑first model gives it a leg up with policymakers, but a few issues still need to be sorted out in order to better estimate the growth curve for mainstream adoption.

  • Liquidity delta – Traders and market‑makers gravitate to the deepest book, so USDC stablecoin must keep narrowing the volume gap with USDT to remain frictionless for high‑frequency flows.
  • Regulatory patchwork – Licensing regimes in much of Asia, Africa, and parts of Latin America remain either vague or inconsistent, forcing Circle to navigate a maze of local approvals in these markets.
  • Rate risk – Reserve income rises and falls with short‑term U.S. Treasury yields. This means a sustained Federal Reserve easing cycle would trim Circle’s primary revenue stream and could push the company to introduce fee‑based products sooner than planned.
  • On‑/off‑ramp costs – After fiat gateways are included, stablecoin transfers still cost roughly 1%–2.5% at the lowest, leaving room for fintech specialists like Wise or Revolut to undercut Circle on certain corridors.

These potential headwinds are seen as manageable, but they’ll dictate how quickly Circle can shift USDC stablecoin from crypto desks to corporate treasuries, and how investors grade its execution against the promise of a regulated digital dollar.

NYSE Listing: Why It Matters and What to Watch

Circle reportedly plans to channel IPO proceeds into deeper reserves, Euro Coin expansion, and fresh banking rails. Three milestones will largely decide whether equity investors stay the course:

  1. Final stablecoin act language: Will U.S. regulators codify Circle’s compliance template, or water it down?
  2. Liquidity convergence: Quarterly data on USDC stablecoin share across exchanges and OTC desks will reveal if bank demand translates into depth.
  3. Real‑world fee compression: Watch whether corporate clients can push total settlement costs below the 1% threshold, beating SWIFT and card networks at scale.

Circle’s IPO is a referendum on whether a fully regulated digital dollar can scale into mainstream finance. With global volume growing, policy momentum aligning, and adoption expanding across use cases, the company is positioned to lead the shift from speculative crypto assets to institutional-grade stablecoins. 

Execution now becomes the story: liquidity gains, regulatory clarity, and cost competitiveness will determine how far Circle can stretch its first-mover advantage.

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ABOUT THE AUTHOR
Michelle Brophy
Michelle Brophy
Director of Research, Tech, Media and Telecom

Michelle Brophy serves as the Director of Research, Tech, Media and Telecom at AlphaSense. Prior to joining AlphaSense, Michelle spent 3 years as the Strategist for TMT at Guidepoint Insights. Prior to this, Michelle spent 18 years on the buy side, in both portfolio manager and senior equity analyst roles, at Hilltop Park Capital and Kingdon Capital Management. Michelle resides in New York City.

Read all posts written by Michelle Brophy