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Coupang’s Global Playbook: Scaling Beyond Korea in Mature Markets

January 20, 2026
About the Speakers
  • Drew Cohen

    Founder, Speedwell Research
  • Gunjan Bhartia

    Former VP - Ecommerce Finance, Coupang

Watch this webinar where Drew Cohen (Speedwell Research) was joined by Gunjan Bhartia, Former VP of Strategy & Business at Coupang, to explore Coupang’s evolving strategy—from international expansion to business model evolution—and the hidden risks that may be overlooked by the market.

Together, they unpacked:

  • Coupang’s most important growth initiatives and business levers
  • How Taiwan is trending—and whether it can ever rival the core South Korea business
  • The opportunity (and challenges) of further geographic expansion
  • The role of 1P vs. 3P economics in long-term margin structure
  • The strategic and competitive risks investors may be underestimating

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