Date: Thursday, November 12th
Time: 12 pm ET | 9 am PT | 5 pm GMT
This session will unpack how AI is reshaping the market strategy workflow: how signals become strategic questions, how AI can accelerate exploration and challenge assumptions, and how teams turn that work into a point of view leaders can use.
You’ll learn how to:
- Identify the market signals worth investigating
- Turn an emerging trend into a sharper strategic question
- Use AI to explore competing hypotheses and pressure-test your thinking
- Combine AI output with internal context, expert input, and human judgment
- Build a point of view that can inform executive decisions
