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How Market Strategy Teams Decide What Matters With AI: ServiceNow's Playbook

November 12, 2026
About the Speakers

  • Sina Falaki

    Senior Director, Solution Marketing
    AlphaSense

  • Leon Markham

    VP of Market Strategy
    ServiceNow

Date: Thursday, November 5th
Time: 12 pm ET | 9 am PT | 5 pm GMT

This session will unpack how AI is reshaping the market strategy workflow: how signals become strategic questions, how AI can accelerate exploration and challenge assumptions, and how teams turn that work into a point of view leaders can use.

You’ll learn how to:

  • Identify the market signals worth investigating
  • Turn an emerging trend into a sharper strategic question
  • Use AI to explore competing hypotheses and pressure-test your thinking
  • Combine AI output with internal context, expert input, and human judgment
  • Build a point of view that can inform executive decisions

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