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Date: Thursday, August 27
Time: 12 pm ET | 9 am ET | 5 pm BST
In this session, Tom Colven, Senior Manager of Competitive Insights at McKesson, will share how experienced CI practitioners are using AI to move faster across the full intelligence workflow.
We’ll explore:
- How experienced CI teams decide what’s worth tracking – and what’s just noise
- Where AI can help uncover patterns across earnings calls, expert interviews, news and primary research
- Ways to pressure-test competitive takeaways before turning them into strategic recommendations
- What it takes to deliver intelligence that strategy, sales, and leadership teams will actually use
- What an AI-enabled future could mean for scaling CI expertise across the business