COVID-19 Communications: Keywords & Trends Companies are Monitoring

We’ve compiled a list of search terms and keywords that have seen significant growth over the past 90 days. Take a look at how different sectors and industries are describing and commenting on COVID-19 and what search terms have grown as the virus continues to spread.

**Note all searches are over the past 90 days, with a market cap >$1B across all company-issued documents

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Business Effects

Coronavirus is creating impact across every industry with unique business implications ranging from supply chain disruptions to store closures, increases in credit revolvers and a spike in remote work.

Search Term(s)

Document Volume

45 Day % Change in Document Volume

Industries

Covenant 9,298 103% Banks; Equity Real Estate Investment Trusts; Capital Markets; Oil, Gas & Consumable Fuels; Metals & Mining
Closures 9,180 80% Banks; Metals & Mining; Equity Real Estate Investment Trusts; Hotels, Restaurants & Leisure; Capital Markets
Revolver 7,356 104% Equity Real Estate Investment Trusts; Oil, Gas & Consumable Fuels; Metals & Mining; Banks; Hotels, Restaurants & Leisure
Supply chain disruption 3,002 186% Machinery; Metals & Mining; Specialty Retail; Chemicals
remote work” OR “work from home” 889 1,327% Software; Banks; IT Services; Metals & Mining; Diversified Telecommunication Services
Consumer demand negative 770 96% Food Products; Banks; Semiconductors & Semiconductor Equipment; Specialty Retail; Chemicals
Essential business 157 1,379% Metals & Mining; Banks; Software; Pharmaceuticals; Specialty Retail

 

Descriptors

When company executives, investor relations and PR teams are issuing commentary on Coronavirus, they’re heavily relying on the terms like “uncertain” and “fluid situation” to describe the unpredictable impact and business implications.

Search Term(s)

Document Volume

45 Day % Change in Document Volume

Industries

Uncertain 15,729 64% Banks; Capital Markets; Diversified Financial Services; Equity Real Estate Investment Trusts; Metals & Mining
Unprecedented 2,882 234% Banks; Hotels, Restaurants & Leisure; Software; Equity Real Estate Investment Trusts; Metals & Mining
Fluid situation 433 282% Health Care Equipment & Supplies; Machinery; Hotels, Restaurants & Leisure; Semiconductors & Semiconductor Equipment; Specialty Retail

 

Comparisons

Business leaders are looking for precedence when commenting on COVID-19. While real estate and commercial services leaders are using 9/11 as a key comparison, biotech, pharma and healthcare providers are relating it more closely to Ebola.

Search Term(s)

Document Volume

45 Day % Change in Document Volume

Industries

SARs 1,849 167% Banks; Biotechnology; Pharmaceuticals; Hotels, Restaurants & Leisure; Chemicals
9/11 232 87% Commercial Services & Supplies; Equity Real Estate Investment Trusts; Capital Markets; Banks; Software
Ebola 230 145% Biotechnology; Pharmaceuticals; Metals and Mining; Hotels, Restaurants & Leisure; Health Care Providers and Services

 

Economic Terms

With the US Congress voting on an economic stimulus bill last week to soften the blow of a looming recession, we’ve seen significant increases in documents monitoring economic outlook.

Search Term(s)

Document Volume

45 Day % Change in Document Volume

Industries

Recession 5,819 129% Banks; Equity Real Estate Investment Trusts; Capital Markets; Insurance; Machinery
Layoffs OR Furlough 3,394 106% Banks; Machinery; Equity Real Estate Investment Trusts; Oil, Gas & Consumable Fuels; Capital Markets
Unemployment 3,057 84% Banks; Equity Real Estate Investment Trusts; Insurance; Hotels, Restaurants & Leisure; Real Estate Management & Development
Stimulus 537 225% Banks; Capital Markets; Metals & Mining; Machinery; Equity Real Estate Trusts
Bailout 47 154% Banks; Airlines; Independent Power and Renewable Electricity Producers; Capital Markets; Automobiles

 

Coronavirus

We’re seeing exponential growth in terms directly related to COVID-19, with “social distance”  and “lockdown” seeing meteoric growth since January as more governments issue orders to help contain the virus spread.

Search Term(s)

Document Volume

45 Day % Change in Document Volume

Industries

Coronavirus 13,733 960% Banks; Metals & Mining; Hotels, Restaurants, and Leisure; Equity Real Estate Investment Trusts; Machinery
Pandemic 5,427 1,071% Banks; Insurance; Metals & Mining; Equity Real Estate Investment Trusts; Hotels, Restaurants & Leisure
Quarantine 1,173 1,307% Metals & Mining; Banks; Hotels, Restaurants & Leisure; Food Products; Equity Real Estate Investments Trusts
Social distance 824 16,801% Metals & Mining; Banks; Hotels, Restaurants & Leisure; Equity Real Estate Investment Trusts; Insurance
Lockdown 289 2,794% Metals & Mining; Diversified Telecommunication Services; IT Services; Banks; Food Products

 

ABOUT THE AUTHOR
AlphaSense
AlphaSense

AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. Since 2011, our AI-based technology has helped professionals make smarter business decisions by delivering insights from an extensive universe of public and private content—including company filings, event transcripts, news, trade journals, expert calls, broker reports, and equity research. Our platform is trusted by over 2,000 enterprise customers, including a majority of the S&P 100. Headquartered in New York City, AlphaSense employs over 1,000 people across offices in the U.S., U.K., Finland, Germany, and India.

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