Tech Market Research

Tech Market Research in Seconds with AlphaSense

Whether you are conducting research to better understand the market, track your competitors, or spot your next big investment in the tech space, AlphaSense can help you make the right business decisions with confidence and speed.

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AlphaSense is a leading provider of market intelligence, including 10,000+ high-quality content sources from more than 1,500 leading research providers—all in a single platform.

Analysts, researchers, and decision-makers in the technology sector have access to exclusive industry research reports only found elsewhere in disparate locations and often behind expensive paywalls. With AlphaSense, technology organizations can conduct comprehensive quantitative and qualitative research that gives them the competitive edge with smarter, more confident decision-making.

AlphaSense saves you hours per project by centralizing the insights you need and delivering them to you with intelligent, AI-based smart search technology. Features like Smart Synonyms™ and Smart Summaries recognize the intent behind your search and zero in on the most important insights contained within each source, while Trending Topics and customized dashboards enable you to monitor the precise themes and companies that are of most interest and value to your strategic goals.

Advanced filtering features help you easily get to the types of content needed for your specific research. And automated real-time alerts ensure you never miss an update from the companies and industries you most care about.

These features and more are why G2 has consistently rated AlphaSense a leader in market intelligence for corporations and financial institutions alike.

Frequently Asked Questions

How the Top Tech Companies Use AlphaSense

For those in the technology space, speed is paramount. With updates and developments unfolding on a near-constant basis, tech companies wanting to stay competitive need to keep their finger on the pulse of the industry at all times.

AlphaSense not only helps you uncover the critical insights that matter most, but empowers you to apply those insights towards specific strategic goals and analysis. Here’s how the top technology companies utilize the AlphaSense platform to get ahead:

Competitive Intelligence

AlphaSense surfaces all the competitive insights you need so that you can benchmark against peers, find new partners and vendors, generate ideas for new product development, and identify competitive risks—all in one place.

With our company recognition and Search Summaries features, you will always be first to know about any competitor updates. Keep track of your competitors’ spending priorities or growth investments by utilizing pre-programmed searches within the platform, such as:

Additionally, AlphaSense’s company tearsheets provide everything you need to compile an in-depth company profile, including segmented revenue, acquisitions and investments, earnings calls, and industry context from broker reports and expert calls.

Due Diligence

If your goal is M&A, AlphaSense can help you conduct the necessary due diligence—including identifying the total addressable market (TAM), identifying new targets, and performing synergy analysis.

Our natural language processing (NLP)-based feature theme extraction enables you to uncover financial metrics beyond those found in standard 10-Ks or 10-Qs, as well as parse through alternative information sources for companies that are not covered or that are part of an emerging industry.

This feature is critical in the technology space because new companies and themes are constantly emerging, and having access to a tool like AlphaSense keeps you in-the-know— without the information overload.

You can also use AlphaSense to gain intel on private companies—instantly access funding round information, acquisition history, and peer comparison charts—without digging through multiple, potentially fruitless, sources.

Market Landscaping

AlphaSense ensures you never miss a critical industry update with customizable watchlists and real-time alerts for any companies or themes you are interested in.

AlphaSense also makes it simple to monitor specific subsectors of the technology industry—from electric vehicles to artificial intelligence(AI) or SaaS—by searching those topics on the platform and seeing how the keywords have trended over time.

Earnings Analysis & Prep

Earnings season can be overwhelming when you don’t have the tools to sort through and accurately analyze all the information companies are publishing. AlphaSense uses AI to streamline and deepen your earnings research—which means you can spend less time parsing through massive amounts of company data and more time transforming key insights into research reports or strategy.

With a large database of earnings and event transcripts—as well as intelligent search technology that helps unlock the most important insights—you can easily track any company’s QoQ performance and how they talk about a particular topic over time. Our NLP-based feature sentiment analysis also helps you identify shifts in sentiment over time, allowing you to piece together a larger narrative and spot compromises in continuity.

Our newest generative AI feature, Smart Summaries, is also purpose-built to accelerate your earnings analysis. This feature provides bulleted summarizations for every earnings call transcript of the most important topics, guidance, competitive signals, and analyst questions—allowing you to quickly get to the heart of what’s happening within a company.

Accelerate Your Research Process with AlphaSense

AlphaSense aggregates all the essential market research perspectives you need in one place, so you can have a complete picture of the company profiles, industries, markets, or trends you are researching.

Combined with proprietary AI and automation functionality not found on other platforms, AlphaSense helps you dramatically increase the breadth, depth, and accuracy of your research.

Here’s what you get when you use the AlphaSense platform for your market intelligence:

Aggregated Market Research

AlphaSense houses a vast universe of over 10,000 trusted content sources, including but not limited to:

Company documents including event transcripts, global filings, press releases, company presentations, product brochures, and ESG reports
Industry research from the world’s top financial research firms, including Citi, Bank of America, Jefferies, and William Blair
Unique industry expert perspectives from customers, competitors, product leads, engineers, and partners
Thousands of curated news sources, trade publications, and regulatory information

Our platform not only houses all of the content you need to make rapid data-driven decisions, it also helps you cut through the noise with advanced search functionality.

Semantic Search

Instead of digging through fragmented reports and alerts, you can rely on our semantic search to ensure you never miss out on critical insights. Our AI search technology automatically recognizes what you are looking for and delivers the results that match the intent behind your query. This means you don’t have to do multiple searches to get the results you need, and you can be more confident in the comprehensiveness and accuracy of your research.

Sentiment Analysis

With AlphaSense, you can use AI-based sentiment analysis to identify, quantify, and analyze levels of emotion within text, particularly earnings calls and expert transcripts. Understanding sentiment can help you catch the subtle inflection points in language that move markets and provide early indicators of shifting corporate performance. This feature works in seconds, saving hours previously spent combing through company documents and expert transcripts for the best insights.

Generative AI

Unlike other generative AI (genAI) tools that are focused on consumer users and trained on publicly available content across the web, AlphaSense takes an entirely different approach. As a platform purpose-built to drive the world’s biggest business and financial decisions, our Smart Summaries feature leverages our 10+ years of AI tech development and draws from a curated collection of high-quality business content.

With Smart Summaries, you can glean instant earnings insights—reducing time spent on research during earnings season, quickly capture company outlook, and generate an expert-approved SWOT analysis straight from former competitors, partners, and employees.

Tech Industry Insights from the AlphaSense Platform

Cloud Computing Market Trends to Watch in 2023

We use the AlphaSense platform to uncover the top cloud computing market trends that every tech forecaster, investor, and strategist should know.

How Tech Leaders Can Prepare for Evolving Consumer Data Trends in 2023

Using the AlphaSense platform, we collected insights from the four perspectives (company, analyst, journalist, and expert) to give you a well-rounded outlook on how the TMT industry is recalibrating its selling approach in a time when consumer data can often feel unreliable.

Retail Media: A Growing Multibillion Dollar Industry

With the retail media market skyrocketing in popularity, we break down everything you need to know to take advantage of this new space.

Cybersecurity and Data Privacy Outlook for 2023

We use the AlphaSense platform to unpack the key impacts of recent geopolitical events on the cybersecurity industry, as well as what to expect in the future.

The Fast-Evolving EV Landscape in 2023 and Beyond

We dive into the developments and headwinds facing the energy transition theme, how battery charging and recycling impact sales, where hydrogen fits into this landscape, and more.

Top 5G Stocks to Watch in 2022

We use the AlphaSense platform to identify the top 5G stocks to pay attention to in 2022.

The CHIPS Act of 2022: How Are Nations Responding?

Using the AlphaSense platform, we explore the responses of global leaders to the increasing prices of semiconductors.

U.S. Semiconductor Chip Anxieties Emerge Amidst China-Taiwan Conflict

In this post, we dig into the potential repercussions of the China-Taiwan conflict for the U.S., as well as the key role played by the Taiwan Semiconductor Manufacturing Company Ltd (TSMC).

Big Government vs. Big Tech: Four Key Takeaways

In this post, we dive into the government’s attempts to regulate Big Tech, as well as key takeaways from broker research on this topic.

How Tech Leaders Are Using Market Intelligence to Weather a Downturn

We break down how a market intelligence tool like AlphaSense can help tech leaders plan for various economic scenarios, react quickly to changing market conditions, identify growth opportunities, and make their companies more recession-resistant.

5 Crucial Expert Call Perspectives For Tech Strategists

We parse through the expert calls available in the AlphaSense platform and identify the main perspectives you need to hear from to add context to your tech knowledge and round out your research.

The Latest Ad Tech Boom: Will the Bubble Burst Again?

We dive into the recent ad tech bubble and use the platform to answer why the boom is happening and what we can expect from investors.

Frequently Asked Questions

What are the top market trends to watch in technology markets today?

Evolution and growth of generative AI – Ever since genAI became a ubiquitous topic of discourse among both consumer populations and business professionals, companies have been prioritizing the adoption and integration of it into their workflow. This is for good reason—genAI has been shown to increase efficiency by automating repetitive tasks, improving decision making, and lowering overall costs.
Cloud computing and semiconductors take center stage – With so much data being produced and analyzed daily, it’s paramount for tech companies to know where and how data is being stored, how to efficiently extract and analyze data, and how advancements in chip technology (along with semiconductor supply chain dynamics) will impact their business.
Greater personalization – Users continue to expect personalized experiences and services from companies they rely on, so technology companies are investing in AI and machine learning functionalities that will enable them to meet these expectations and create a better user experience.
ESG is gaining importance – While ESG has been a business-as-usual topic in the corporate world at large for a while now, it’s now gaining additional traction among technology companies due to impending regulations on disclosure around emissions and climate change risks. For many technology companies, this will mean making some changes to their supply chain to lower their carbon footprint, as well as transitioning to renewable energy for powering data centers.
Cybersecurity continues to be top priority – The volume of data is continuously growing; geopolitical tensions exacerbate the risk of security violations; and regulatory scrutiny on data protection is intensifying—all these factors mean data protection is now a key focus for tech companies, customers, and stakeholders.
Talent strategy is changing – After the infamous tech layoffs of 2022, many tech companies are revamping their hiring strategies. Breadth of skills is preferable to depth, with many managers seeking out tech talent who have business acumen, past experience in various tech roles, or expertise in multiple niche tech topics. Additionally, companies are increasingly investing in better work experiences and trying to keep employees satisfied in order to retain high performers.

What are the key benefits of conducting technology market research?

Technology market research helps businesses identify emerging trends, understand customer needs and behaviors, assess competition, find new opportunities, and make informed strategic decisions. This ultimately leads to improved product development, better positioning and strategy, improved customer experience, revenue growth, and increased competitiveness in the market.

It also helps with forecasting key market trends and events—enabling you to be more proactive and less reactive in your strategic approach—and enables you to keep abreast of new technological advancements.

What are the top challenges in conducting technology market research?

Some of the main challenges include:

Rapidly changing technologies that are hard to keep track of
Data privacy concerns, information overload
Ensuring the accuracy and reliability of collected data.

Many of these challenges are eliminated when you rely on the right market research tools for your goals.

AlphaSense addresses and assuages all these concerns with our vast content universe—containing all the premium, public, and private information you need to stay up to date on the industry—as well as our proprietary AI search technology—which automatically surfaces the most relevant insights for your research, eliminating information overload and blind spots.

Who are the main players in the global tech market?

The ten largest tech companies by market cap today are Apple (APPL), Microsoft Corp. (MSFT), Alphabet (GOOG), Amazon (AMZN), NVIDIA (NVDA), Tesla (TSLA), Meta Platforms (META), TSMC (TSM), Tencent (TCEHY), and Broadcom (AVGO).

Missing from this list but undeniably considered movers and shakers in the global tech market are SAP SE (SAP), Salesforce (CRM), and Huawei Technologies. You can find detailed information on all these companies—and more—using AlphaSense’s company tearsheets.

What role does market segmentation play in technology market research?

Market segmentation divides the technology market into groups based on factors like demographics, behavior, and preferences. This helps businesses personalize their offerings to specific customer segments, resulting in more effective marketing, product, and sales strategies. AlphaSense has data around specific technology sub-sectors including:

Telecom
Media
Software
Hardware
Cybersecurity
IT Services
E-Commerce

What are the main methods used in technology market research?

Technology market research employs various methods, depending on whether the research pertains to consumers or companies. Market research with regard to consumers typically includes online surveys, focus groups, interviews, and social media monitoring, while market research with regard to companies could include competitor analysis, industry trend tracking, and data analytics. The right research methodology depends on goals, target audience, budget, and resources.

How does AI impact technology market research?

AI algorithms are capable of analyzing large amounts of data from various sources and identifying trends and patterns that would ordinarily be difficult for humans to detect. Additionally, NLP technology can extract insights from unstructured data sources, research reports, company filings, and earnings calls, helping you make better, more informed business decisions.

A subset of NLP is sentiment analysis, and this feature enables you to catch the subtle undertones of market and business language and helps you get a much deeper and more accurate understanding of company reporting.

AI helps improve the efficiency and quality of market research by reducing the time and cost of conducting research and increasing the accuracy of data collection and analysis.

How has the COVID-19 pandemic affected the technology industry?

The pandemic has impacted the technology industry in several key ways. It accelerated digital transformation across various sectors, such as healthcare and e-commerce, due to a new reliance on virtual operations and a clear need for more advanced solutions in the transition from in-person to remote.

At the same time, supply chain disruptions, delayed product launches, and economic uncertainty also posed challenges for the industry—culminating in the infamous tech company layoffs of 2022. Overall, the pandemic reshaped the technology landscape, highlighting the importance of resilient and adaptive business strategies, as well as the potential paradigm-shifting applications of technology in other industries.

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