Product

How to Maintain a Regular Cadence of Market Landscape Intelligence

Tom Gardiner

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June 23, 2022


Without AlphaSense, there is no real easy way to stay updated on all the relevant events and information you need to stay on top of the market. We’ve seen this as a common thread throughout the first three parts of our market & competitive landscape analysis and due diligence how-to series.

So far we’ve shown the power of AlphaSense in instantly identifying the players, efficiently finding market share and growth potential numbers, and key trends. In this fourth and final part, we show you how we set up proactive monitoring in order to provide a regular cadence of timely and accurate intelligence on the landscape.

Without AlphaSense, there is no easy option for me to stay updated on all the relevant events and information. Like many professionals, I could use a news app on my phone or a standard search engine alert to provide updates. However, the sources available within these are of limited value and carry a high risk of missing crucial information. The best-case scenario here is having access to an industry-specific tool, allowing me to find industry-specific content. The issue with this approach is that I miss critical insight from other content sources, for example, broker research and expert interviews.

Fortunately, with AlphaSense, I have access to proactive monitoring and collaboration tools that keep me updated on key insights across all relevant content across desktop and mobile and help me enhance and spread timely intelligence.

Let’s dig into this further.

Setting Up Monitoring For Success

Throughout this analysis and due diligence exercise, I have compiled some initial information (and searches) that pinpoint exactly the information I need, along with a good handful of information that is crucial for me to keep up-to-date with.

PRO TIP: Along the way, I have also been saving the searches that will prove useful on an ongoing basis.

The reason that saved searches are so important comes down to one fact: all great monitoring starts with great searches (that are also saved for easy access). In this example, I want to leverage a saved search, make an edit, and switch out the ticker prior to setting up my monitoring, in order to stay on top of a particular area. Fortunately, I can do this quickly and easily by accessing my saved searches.

If for some reason I need additional help refining a search, I can easily click Live Help and receive instant professional help from AlphaSense product experts. Not only does this save me time and energy when I’m putting together reports, it helps inform future ways to search in the platform. Now that we have everything to start setting up my proactive monitoring, let’s get started.

One Central Place to Check

The first item on my monitoring setup checklist is my AlphaSense dashboard. This is where you can come at the start of the day and get a pulse on new and relevant information.

Leveraging my saved searches, I can quickly customize my dashboard view and set up a home for monitoring the space and players. In this particular case – the electric vehicle space.

Now I have a place to go, where I can regularly check on fresh, highly relevant content that is geared towards the information I need.

Getting Alerted Whenever, Wherever

In order to stay updated on information that might be more urgent or even just requires a set schedule (i.e. to inform a regular newsletter or meeting), I can leverage alerts across email and mobile. The great thing here is that I have complete flexibility in the frequency and timing of these alerts to suit my needs.

As mentioned in previous examples, I am interested in The Lion Electric Company. This could be a competitor, peer, acquisition target, investment or potential portfolio company, or anything in-between. In this case, I want to regularly be alerted whenever there is an update in this company’s supply chain plans. Just to ensure I never miss a thing, I set up a daily alert to hit my inbox first thing in the morning and at the end of the day.

Now I’ll receive an email summary twice a day that lets me know whenever there is a piece of new and relevant content.

Set Up Real-Time Alerts

A situation could arise where you need to know instantly whenever there is an updated piece of information. This is where the power of real-time alerting on desktop and mobile comes into play. Doing this ensures that I am always the first to know a critical piece of information.

I can quickly set up alerts on my desktop by selecting “Real Time” from my alert options. Next, I pull up the AlphaSense mobile app and enable push notifications. Just like that, I will now receive push notifications on mobile, keeping me up-to-date even when I’m away from my desk. This is especially helpful because whenever I get an email alert or push notification, I just click on the alerts and get instantly launched to the exact content in AlphaSense.

Spreading the Intelligence Across the Team

Throughout this entire landscape analysis and due diligence series, I have leveraged AlphaSense’s notebook feature to keep track of highly relevant information, my own comments, and also my colleague’s input. With my monitoring set up and active, I now have all the information and insights to provide weekly updates to key stakeholders across the business.

Now, I can easily choose to create a pdf/Word Document of all my relevant insights and intelligence that key stakeholders want. I can even send a link to my peers or print the information out. Either way, I have everything I need to craft crucial updates and help others in my organization to understand the ongoing landscape.

Interested in even more insight and guidance on competitive intelligence best practices? Read our comprehensive innovator’s guide to competitive intelligence.

Check out this video on how to conduct a more comprehensive landscape analysis in less time. Want to get on the platform and see for yourself? Unlock a free trial of AlphaSense here.

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Tom Gardiner

Tom is a product marketing director who works with the search, summarization, and monitoring product teams at AlphaSense. Tom has spent 10 years in B2B marketing, in all company sizes from global to early-stage startups.


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