Learn how NetApp, a pioneer in enterprise AI adoption, partnered with AlphaSense to transform corporate strategy workflows, compound knowledge, uncover market opportunities, and drive confident executive decisions.
Proof Points
- 70% faster turnaround on executive requests
- Visibility into emerging competitors that legacy platforms often overlook
About NetApp & Its Mission
NetApp is the intelligent data infrastructure company. It pledges to help organizations manage any data, for any application, anywhere, with optimized and secured solutions powered by intelligence. Thousands of enterprises worldwide rely on NetApp to accelerate cloud transformation, unlock AI opportunities, and build resilience in an era of exponential data growth.
Leading these efforts is Rajeev Samuel, Director of Corporate Strategy at NetApp, whose team partners directly with executive leaders. Rajeevβs team delivers fast, evidence-backed insights to guide M&A diligence, competitive benchmarking, and market opportunity sizing.
The Challenge
As NetApp began to scale, Rajeevβs team faced a growing stream of highβpriority, onβdemand questions from the Cβsuite that demanded fast, credible answers. The team was charged with tackling strategic initiatives such as:
- Driving innovation in recently acquired cloud operations businesses
- Surfacing strategic opportunities in AI-enabled infrastructure and digital transformation
- Delivering fully cited, executiveβready intelligence to support highβstakes decisions in real time
Rajeev realized that for NetApp to maintain its market leadership, the pace of internal decisionβmaking needed to match the speed of market change. It would take an outside solution to make that happen.
Key Pain Points
- Fragmented, manual workflows: Analysts wasted valuable time hunting for data across multiple tools and sources.
- Limited visibility into niche competitors: Legacy intelligence platforms lacked deep insights into private companies and smaller, disruptive players.
- Pressure for speed and credibility: The CEOβs office needed well-supported answers with clear citations and reliable, traceable sources.
Most people we talk to are spending the majority of their research time on basic fact-finding and analysis, when the real value is in later research stages. Think about your last big project. What was the proportion of time you spent searching for and organizing data versus actually thinking strategically? What if you could flip that? What if AI could handle the grunt work for you so you could focus the majority of your time on strategic thinking?
A typical corporate strategy team spends significant time on manual desktop research. AlphaSense consolidates everythingβbroker research, earnings calls, expert interviews, and internal knowledge β into one place. That efficiency compounds over time.
The Turning Point
Rajeev and his team envisioned a single platform that could combine internal knowledge, premium external content, and AIβpowered analysis. They wanted to deliver credible insights at speed with a tool that could serve as an extension of their team.
AlphaSense fulfilled that vision. The AlphaSense platform brings the power of a team of expert analysts, generating investment-grade briefings, market scans, and competitive insights in minutes instead of weeks.
We receive dynamic, highβpriority questions from our Cβsuite. AlphaSense enables us to quickly dive into new areas, create frameworks, and deliver comprehensive answers backed by credible insights.
When I get a question from my CEO Iβve never seen before, AlphaSenseβs genAI tools give me a reliable starting point. The AlphaSense platform brings together structured and unstructured data so I can respond with speed and credibility, even on unfamiliar ground.
The Solution
By adopting AlphaSense, NetApp unlocked the benefits of a single, integrated platform offering:
- Generative AI-powered search: Instantly surfaces fully cited answers to complex strategic questions across earnings calls, expert transcripts, broker research, and even usersβ own internal documents.
- Automated data extraction and synthesis: Automates multiβstep analyses like competitive benchmarking and market sizing, compressing research workflows from weeks to minutes.
- High-quality, premium expert interviews: Extracts insights from expert calls and compares key themes across a rich content library, revealing competitor strategies and market sentiment in real time.
Instead of piecemeal research across desktops, AlphaSense consolidates and compounds knowledge β marrying past analyses with realβtime market signals for richer, faster insights.
Deep Research does the heavy lifting. It delivers high-quality answers in minutes β what used to take days of manual work. Anyone we hire now can save time and leverage the insights AlphaSense already delivers.
AlphaSense is where everything comes together. I can blend internal analyses, external data, and expert perspectives into one story. Thatβs what makes it such a powerful tool for strategy.
The Results
By integrating AlphaSense, NetApp unified its internal and external intelligence into a single AI-powered platform. In doing so, NetApp transformed how its strategy teams can search, synthesize, and scale insights.
From generative search to automated deep research and premium expert analysis, AlphaSense empowers faster, more comprehensive decision-making at every level.
- Faster turnaround on executive requests, freeing the team to focus on highβvalue strategy work.
- Deeper visibility into niche competitors and private companies, with expert calls providing unique perspectives unavailable from legacy providers.
- Compounded ROI on institutional knowledge, as past analyses are integrated seamlessly with realβtime intelligence.
- Executiveβready, fully cited deliverables that build leadership confidence in every recommendation.
AlphaSense expert calls gave us insights on smaller, fastβgrowing competitors that traditional providers would never cover. Sharing realβworld anecdotes with our product and goβtoβmarket teams is incredibly powerful.
Answering a question like βHow is our market share trending?β used to require multiple tools. With AlphaSense, I can now pull competitive data, analyst insights, expert quotes, and market sentiment β all from one place. The response is sharper, more complete, and fully defensible.
Table Explorer saves hours. What was once tedious is now seamless β freeing time to focus on strategic analysis, not formatting.
The Future
The NetApp-AlphaSense partnership is one example of how collaboration can shape the future of AIβpowered strategic intelligence.
AlphaSense actively works with innovative enterprises like NetApp to ensure they can meet the ever-increasing demands of corporate strategy teams. Together, we are pioneering the next era of enterprise intelligence, where speed, credibility, and compounding insights redefine decisionβmaking at scale.
Where Weβre Going Together
- Expanding AI capabilities: NetApp plans to further adopt AlphaSenseβs Smart Summaries, AIβpowered company profiles, and oneβclick workflow agents to keep executives informed with unparalleled speed and precision.
- Shaping the future of AIβdriven strategy: As AlphaSense continues to advance its Enterprise Intelligence solution, NetApp provides feedback and useβcase insights to help shape product development.
- Empowering 13,000 employees with AI: NetAppβs forwardβthinking approach to AI adoption β focused on education, responsible implementation, and measurable outcomes β is setting a benchmark for enterprise innovation.
AlphaSense isnβt just a tool β itβs a partner. Itβs part of how we think, how we work, and how we help 13,000 NetApp employees make better decisions.
