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The Future of Generative AI: An Analysis of the Leaders, Opportunities, and Threats

The likes of ChatGPT, Stable Diffusion, Dall-E, and Midjourney have awakened the business world to generative AI (genAI). While startups race to build disruptive products and excite investors, incumbents seek to acquire and deploy the right genAI systems to push their business forward.

Goldman Sachs predicts this technology could boost annual global GDP by 7% over the next 10 years. To capitalize on today’s whirlwind of activity—and not fall behind your peers—you must evolve into a genAI strategy owned by the C-suite.

In this report, we take a deep dive into the generative AI market from the perspective of analysts, executives, experts, and journalists so you can quickly get smart on this evolving technology. Download the report now to uncover:

  • The current market size of generative AI and growth forecasts for the next 5-10 years.
  • The key areas of business that will be most heavily and immediately impacted by genAI.
  • The companies leading this AI transformation and the industries most likely to drive adoption.
  • The risks and areas of opportunity of the fast-growing market that investors and business leaders should watch closely.

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AlphaSense named the only Leader in The Forrester Wave™: Market And Competitive Intelligence Platforms, Q3 2026

According to the report, "AlphaSense has dominated the market with its vision of marrying premier and exclusive content with domain-specific AI for an end-to-end intelligence and decision-support platform.”
Forrester Wave Leader 2026 graphic.

Top AI Use Cases for Investment Firms

Recent findings show that while financial services companies are rapidly scaling enterprise AI integration, a majority are still not generating meaningful ROI.
Title: Top AI Use Cases for Investment Firms in 2026 by Barb Togue, illustrated with outline icons of money, circulation, and a magnifying glass.

Top AI Use Cases for Consulting Firms

The top consulting teams have moved beyond isolated AI experimentation and disconnected tools. They’re using AI to generate decision-grade outputs tailored specifically to them. In this report, learn the top AI use cases that are transforming how consulting teams operate.
Title: Top AI Use Cases for Consulting Firms, with isometric line art illustrations of a data dashboard, chat bubbles, and a person working at multiple monitors.

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