When it comes to competitive intelligence, you could manually research your market peers and hope for the best.
But wouldn’t you rather be notified with salient information about your competitors instead of wasting time looking for it?
Read on for three ways you can hack your competitive intelligence efforts using real time email alerts.
When regulations change
Shifts in regulations happen all the time, but the implications are not immediately clear. Understanding how your industry peers and the market are reacting can help ensure you’re seeing an issue from all angles, and give you insight into your next steps.
But manually tracking what each of your competitors is saying is slow, time-consuming, and inevitably incomplete.
With AlphaSense email alerts, you can get news about your competitors sent straight to your inbox.
For example, let’s say you want to understand how your peers are thinking about tariffs.
In AlphaSense you can set an alert for each time one of your peers uses the word “tariffs” in a company presentation or event transcript. That way, as new mentions occur, you can get this information right in your inbox within seconds of it being published.
When new technology emerges
Observing how a competitor reacts to emerging technologies can help you understand their overall strategy.
AlphaSense real time email alerts can help you quickly gather insights into their approach.
For example, if you want to learn the how one of your industry peers is thinking about 5G, you can use email alerts to
- Track every instance that your competitor mentions 5G in a press release
- Observe every mention of 5G on a competitor’s event transcript (delivered within the snippet of the transcript for context, so that you don’t have to read the whole transcript)
- See the latest M&A documents revealing if your competitor has invested in or acquired a company specializing in 5G
Setting up those alerts will allow you to quickly form a thesis on how they are responding to emerging tech impacting your industry.
When the market talks about you
Listening to what other companies in your industry say about your organization can give you insight into their strategy.
Setting an alert for a negative ticker search on AlphaSense gives you a view into exactly that topic, informing you each time other companies in your industry mention your company on earnings calls or other event transcripts.
This allows you to both understand your organization’s perceived weaknesses and see how competitors are positioning themselves in opposition to you.
Real time alerts are an easy way to augment your competitive intelligence efforts.
If you’re an AlphaSense client and you want help setting up your alerts, contact your Account Manager. If you’re not an AlphaSense client, contact us to set up a demo.
Clarke Levidiotis leads Product Marketing at AlphaSense. Previously, she launched the Product Marketing functions at both Fiverr (FVRR) and CB insights.
Read all posts written by Clarke Levidiotis
