Author

Nicole Sheynin

Fueled by empathy-driven storytelling and good coffee, Nicole is a content marketing specialist at AlphaSense. Previously, she has managed her own website/blog and has written guest posts for various other publications.

Netflix on TV.

Trends15+ min read

The Future of Streaming Platforms: Key Trends and Outlook

When Netflix first introduced its pivot from mail-order DVD rentals to streaming services in 2007, no one could have predicted...

AS Blog GenAI Market Research

Trends14 min read

Top Market Research Challenges

Market research and the processes it entails have dramatically transformed over the past decade. In the age of information overload, ...

enterprise search guide

Product15+ min read

Enterprise Search Use Cases

In today’s world of information overload, enterprise search helps organizations discover, organize, and manage their own knowledge. This includes the...

AS Blog Competitor Analysis Framework

Product15+ min read

Competitor Analysis Framework: How-To and Best Practices

In today’s fast-paced and ever-evolving business landscape, staying ahead of the competition is more challenging yet more crucial than ever....

sell-side vs buy-side research

Trends9 min read

Sell-Side vs Buy-Side Research: Comparison Guide

In the world of business, buy-side and sell-side research both play a pivotal role in guiding investment decisions. Moreover, understanding...

pharmaceutical market research evolution

Trends11 min read

The Evolution of Pharma Market Research

The past few years have ushered in a seismic shift in the pharmaceutical industry. From billion-dollar, government-funded research initiatives to...

consumer goods trends and outlook

Trends12 min read

Consumer Goods Industry Trends and Outlook for 2024

In times of economic uncertainty, the consumer goods industry is typically the first and most heavily impacted sector. This market...

how to conduct consumer and retail market research

Product14 min read

How to Conduct Consumer and Retail Market Research

The consumer and retail (C&R) industry is evolving rapidly due to a combination of new innovations and technologies, shifts in...

consulting deeper market research artificial intelligence

Product15+ min read

12 Competitor Monitoring Tools to Trial in 2024

Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies,...