When making investment decisions or conducting in-depth market research, the right intelligence tool can make all the difference. Most business professionals are inundated with information overload. Even if they have access to all the right data, the task of analyzing it and extracting the right insights is often a manual one, fraught with fragmented data from consumer grade search engines.

The right market intelligence tool can shorten time to insight and expedite the research processwithout sacrificing quality or comprehensiveness. But market intelligence platforms are not all made equal, and not every platform will work for every business. The breadth and depth of content, how advanced the search technology is, and how the capabilities align with your unique business needs and budget are all important factors in selecting the right platform.

Below, we compare CB Insights with Crayon, exploring who each platform works best for and where each falls short. We also compare the two with our all-in-one market intelligence platform to show how AlphaSense meets research and business needs in a more comprehensive, robust way. 

The platform comparisons are based around the following criteria: 

  • Features
  • Ratings and reviews
  • Pricing

Here is an overview of each platform:


CB Insights

Founded in 2008, CB Insights is a market intelligence platform with a massive database for users seeking technology insights and analyses on companies, private capital, and angel investments. This platform is primarily used to support company monitoring, opportunity discovery and forecasting, and vendor research and evaluationspecifically for the technology markets. 

It also provides insights into companies’ latest funding rounds, venture capital, proprietary company data, business relationships, patent analytics, earnings transcripts, and more. This data is primarily acquired through machine learning and analyst briefings, a feature unique to CB Insights.

Through CB Insights, you can find:

  • In-depth market research and analytics on a company 
  • Emerging and trending topics in the tech market and tech companies
  • A mosaic score that predicts the success or failure of a company

CB Insights Pros

  • Excellent platform for tech space opportunities 
  • Access to private companies, their partnerships, and valuation
  • Access to in-depth data and research analytics
  • Supports APIs and integrations 
  • Uses machine learning and analyst briefings to collect data on companies

CB Insights Cons

  • Pricing necessitates having a team of five members with no flexibility for smaller teams
  • Focuses primarily on private tech companies, ignoring public companies unless they partner with startups
  • No access to global/SEC filings, ESG reports, newspapers, trade journals, expert calls, or broker research
  • No smart search functionality
  • Leans toward technology market use cases; lack of breadth and depth in other markets
  • Not suitable for small-scale firms


Unlike CB Insights, Crayon is exclusively a competitive intelligence platform. Businesses and professionals can use Crayon to track their top competitors’ digital footprints based on their marketing, product launches, pricing, and other features. 

Crayon uses unique machine learning and artificial intelligence (AI) capabilities to fetch essential business information from online and offline sources, including news, events, social media, customer reviews, and competitor website content.

From one platform, you can access the following competitor information:

  • Go-to-market strategy
  • Product packaging and pricing strategies
  • News, events, and public relations
  • Teams and human resources
  • Content, media, social media presence and strategies, and more.

Crayon Pros

  • Supports integrations with other software
  • Offers automated alerts 
  • Uses cutting-edge AI and ML capabilities to source valuable data on competitors
  • User-friendly platform
  • Ideal for in-depth analytics and metrics 
  • Supports customizable reports and battlecards

Crayon Cons

  • No industry-specific reports or thought leadership
  • Less scalable and modifiable than similar tools
  • Lacks expert call network
  • No broker research reports
  • Does not host content on its platform
  • No advanced search capabilities
  • No company documents, SEC filings, earnings estimates, financial reports, or modeling


AlphaSense is an all-in-one market intelligence platform for corporate and financial services professionals who are looking to implement a full-scale research solution, rooted in AI technology and smart automation capabilities. This award-winning platform is consistently rated by G2 and TrustRadius as the market leader in both financial research and market intelligence. 

trust radius g2 scores

AlphaSense provides access to more than 10,000 premium, private, public, and proprietary content sources, including news and trade journals, global and SEC filings, ESG reports, earnings transcripts, company presentations, and press releases.

AlphaSense also offers two unique content offerings that create a massive competitive advantage for users:

  • AlphaSense Expert Insights – A 40,000+ expert call library with transcripts of interviews with former and current executives, professionals, industry experts, competitors, and customers.
  • Wall Street Insights® – A curated collection of indexed and searchable equity research covering companies, industries, and global sector themes, from more than 1,000 sell-side and independent firms.

AlphaSense is also powered by smart search capabilities that ensure users can find the exact insights they need for their research, allowing you to always be the first to know. They include:

Smart Synonyms™

Smart Synonyms™ technology is an AI-based feature exclusive to AlphaSense, which recognizes the user intent behind every search and delivers results for both the exact search terms and related keywords.

At the same time, this technology recognizes when results are not relevant to the search intent and automatically filters them out, removing unnecessary noise and eliminating hours wasted combing through potentially fruitless sources.

Automated Monitoring

With AlphaSense, users can access real-time notifications and alerts that keep them updated on new trends, emerging news, and market and company movements. Alphasense generates and sends frequent snapshots of companies, keeping users abreast on intelligence, critical insights, and market changes.

Instant Company Insights

Using Search Analytics and Company Tearsheets, users get quick and in-depth information on public or private companies of interest. That way, users enhance the reach of their search queries across multiple industries, regions, and document types. AlphaSense focuses on and anchors users’ research capabilities, providing critical insights needed to level up market analysis and decision-making. 

Sentiment Analysis

Sentiment analysis is a natural language processing (NLP)-based feature that mines content and identifies the sentiment behind the language in earnings and expert calls. The text is then color-coded for users to indicate positive, neutral, and negative sentiments. 

AlphaSense also gives each search term and document a sentiment score, illustrating how positively or negatively a company or the market at large feels about a particular topic, as well as how sentiment has evolved over time. Sentiment analysis enables users to pick up on shifts in tone that could signal upcoming market movements and gain a deeper understanding of an industry or trend.

Smart Summaries™

Unlike other generative AI (genAI) tools that are focused on consumer users and trained on publicly available content across the web, AlphaSense takes an entirely different approach. As a platform purpose-built to drive the world’s biggest business and financial decisions, our newest  Smart Summaries™ feature leverages our 10+ years of AI tech development and draws from a curated collection of high-quality business content.

With Smart Summaries™, you can glean instant earnings insights, quickly capture company outlook, and generate an expert-approved SWOT analysis straight from former competitors, partners, and employees.

AlphaSense Pros

  • All-in-one research and intelligence platform
  • Extensive content database that spans the four key perspectives of market research, including broker research and expert calls
  • Incorporates sentiment analysis, NLP, generative AI, and AI search technology 
  • Automated and customizable alerts
  • User-friendly interface
  • Internal messaging and collaboration features
  • Support for APIs and integrations

AlphaSense Cons

  • Access to the expert call library comes at an additional cost
  • Private company data access is limited
  • Broker reports are not available to all users


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Ratings & Reviews

CB Insights

Rating: 4.3 out of 5 on G2, 8.8 out of 10 on TrustRadius

Popular positives:

  • Access to updated data on venture capital funding 
  • Excellent customer support and backend teams
  • Access to critical private company data 
  • Access to data on emerging technologies like AI and Climate tech  

Popular negatives:

  • Lacks plugins and extra functionality and integrations with Excel, Salesforce and others
  • Refining searches can be hectic, especially for hyper-specific results
  • Some data can be repetitive
  • Free version has multiple limitations


Rating: 4.6 out of 5 on G2, 7.6 out of 10 on TrustRadius

Popular positives:

  • Insights are up-to-date and automated
  • Sharing boards across team members is a valuable feature
  • Responsive customer support
  • Supports multiple integrations
  • Makes competitive data consolidation easy

Popular negatives:

  • Crayon doesn’t track all social media, missing LinkedIn and Twitter
  • A learning curve for new users
  • Data from curated content can be overwhelming
  • Data may need better refining to be actionable


Rating: 4.8 out of 5 on G2, 9.4 out of 10 on TrustRadius

Popular positives:

  • Comprehensive data and analysis on public and private markets
  • Real-time data availability
  • Easy-to-find relevant and high-quality results
  • Intuitive interface and great customer support
  • Smart AI-powered search leads to quicker, more accurate insights

Popular negatives:

  • Visualization tools are limited to financial data at this time
  • Lack of collaborative tools for knowledge management


CB Insights

As per third-party sources, CB Insights plans start at over $59,000 per year, which can be a steep fee for small businesses and individuals.


Crayon charges a steep $15,000 per year for their services, which may also be restrictive for small businesses.


For AlphaSense, you can pay by the enterprise or seat, depending on your unique business needs. Contact us for more information on pricing options, or start a free 2-week trial here.