For businesses and professionals who aim to make well-informed decisions that move the needle, superior market intelligence is crucial. But simply having access to company, industry, or market trend information is no longer enough. 

Those who want to maintain a competitive edge and stay ahead of the curve need a market intelligence platform that aggregates valuable data and can also filter the signals from the noise using artificial intelligence (AI), increasing speed to insight and confidence in the research. 

What’s the Best Market Intelligence Software? 

When choosing between market research platforms, your search must begin with identifying your organization’s specific needs and challenges. This critical step helps you determine the essential features and benefits that will be a good fit for your workflow and result in improvements across your research processes.

Note that the optimal market intelligence solution will vary depending on your organization’s resources and needs. The right research platform should enable you to execute on analysis and strategy with greater efficiency and ease, improve decision-making, and put you in the best position to gain a competitive advantage in your market.

In this guide, we will cover two popular market intelligence solutions—CB Insights and Factiva—to determine how each might suit your business needs. We then compare both with AlphaSense to demonstrate how our platform can fill in the gaps and take your market research to the next level. 

The platform comparisons are based around the following criteria: 

  • Features
  • Ratings and reviews
  • Pricing

Here is an overview of each platform:


CB Insights

Founded in 2008, CB Insights is a market intelligence platform with a massive database for users seeking technology insights and analyses on companies, private capital, and angel investments. This platform is primarily used to support company monitoring, opportunity discovery and forecasting, and vendor research and evaluation, specifically for the technology markets. 

It also provides insights into companies’ latest funding rounds, venture capital, proprietary company data, business relationships, patent analytics, earnings transcripts, and more. This data is primarily acquired through machine learning and analyst briefings, a feature unique to CB Insights.

Through CB Insights, you can find:

  • In-depth market research and analytics on a company 
  • Emerging and trending topics in the tech market and tech companies
  • A mosaic score that predicts the success or failure of a company

CB Insights Pros

  • Excellent platform for tech space opportunities 
  • Access to private companies, their partnerships, and valuation
  • Access to in-depth data and research analytics
  • Supports APIs and integrations 
  • Uses machine learning and analyst briefings to collect data on companies

CB Insights Cons

  • Pricing necessitates having a team of five members with no flexibility for smaller teams
  • Focuses primarily on private tech companies, ignoring public companies unless they partner with startups
  • No access to global/SEC filings, ESG reports, newspapers, trade journals, expert calls, or broker research
  • No smart search functionality or AI features
  • Ideal only for niche tech-related use cases
  • Not suitable for small-scale firms


Factiva is a Dow Jones company that offers a powerful search engine and business intelligence software. Companies and professional researchers can use Factiva to scout new opportunities and make strategic business decisions using data from its global news database and massive archives.

Factiva holds content from over 30,000 premium trusted sources, including full-text news stories from the Dow Jones Newswire, The New York Times, Reuters, and other licensed newsrooms and publications worldwide. And with advanced search, sharing, filtering, and smart indexing tools, users can easily uncover key intelligence insights from news and company documents. 

Overall, Factiva works well for clients looking for a media intelligence tool. This tool is great for tracking the latest news updates in specific industries or companies and for gaining access to a wide breadth of quality media content. However, Factiva is extremely limited in content outside news and company information, and it does not offer AI functionality for added accuracy and efficiency.

Factiva’s key use cases include:

  • Media monitoring and corporate communications
  • Application development
  • Competitive intelligence
  • Business development and sales intelligence
  • Sales funnels and business development
  • Customer engagement and marketing 
  • Advanced analytics and data mining

Factiva Pros

  • Over 33,000 news archives and sources worldwide
  • Customizable dashboard and alerts
  • Supports collaborations and newsletters
  • Supports third-party integrations and APIs
  • Offers to track trends and real-time news
  • Robust search and filtering tools

Factiva Cons

  • Many Factiva sources share data leading to potential duplicate news and reports 
  • No broker research or expert calls available
  • No ESG reports available
  • Lacks AI search optimization capabilities
  • Data isn’t always accurate


AlphaSense is an all-in-one market intelligence platform for corporate and financial services users who are looking to implement a full-scale research solution, rooted in AI technology and smart automation capabilities. This award-winning platform is consistently rated by G2 and TrustRadius as the market leader in both financial research and market intelligence. 

trust radius g2 scores

AlphaSense provides access to more than 10,000 premium, private, public, and proprietary content sources, including news and trade journals, global and SEC filings, ESG reports, earnings transcripts, company presentations, and press releases.

AlphaSense offers two unique content offerings that create a massive competitive advantage for users:

  • AlphaSense Expert Insights – A 40,000+ expert call library with transcripts of interviews with former and current executives, professionals, industry experts, competitors, and customers.
  • Wall Street Insights® – A curated collection of indexed and searchable equity research covering companies, industries, and global sector themes, from more than 1,000 sell-side and independent firms.

AlphaSense is also powered by smart search capabilities that ensure users can find the exact insights they need for their research—with greater speed and confidence. These include:

Smart Synonyms™

Smart Synonyms™ technology is an AI-based feature exclusive to AlphaSense, which recognizes the user intent behind every search and delivers results for both the exact search terms and related keywords.

At the same time, this technology recognizes when results are not relevant to the search intent and automatically filters them out, removing unnecessary noise and eliminating hours wasted on combing through potentially fruitless sources.

Automated Monitoring

With AlphaSense, users can access real-time notifications and alerts that keep them updated on new trends, emerging news, and market and company movements. AlphaSense generates and sends frequent snapshots of companies, keeping users abreast on intelligence, critical insights, and market changes.

Instant Company Insights

Using Search Analytics and Company Tearsheets, users get quick and in-depth information on any public or private company. That way, users enhance the reach of their search queries across multiple industries, regions, and document types. AlphaSense focuses on and anchors users’ research capabilities, providing critical insights needed to upscale market analysis and decision-making. 

Sentiment Analysis

Sentiment analysis is a natural language processing (NLP)-based feature that mines content and identifies the sentiment behind the language in earnings transcripts and expert calls. The text is then color-coded for users to indicate positive, neutral, and negative sentiments. 

AlphaSense also gives each search term and document a sentiment score, illustrating how positively or negatively a company or the market at large feels about a particular topic, as well as how sentiment has evolved over time. Sentiment analysis enables users to pick up on shifts in tone that could signal upcoming market movements and gain a deeper understanding of an industry or trend.

Smart Summaries

Unlike other generative AI (genAI) tools that are focused on consumer users and trained on publicly available content across the web, AlphaSense takes an entirely different approach. As a platform purpose-built to drive the world’s biggest business and financial decisions, our newest  Smart Summaries feature leverages our 10+ years of AI tech development and draws from a curated collection of high-quality business content.

With Smart Summaries, you can glean instant earnings insights, quickly capture company outlook, and generate an expert-approved SWOT analysis straight from former competitors, partners, and employees.

AlphaSense Pros

  • All-in-one research and intelligence platform
  • Extensive content database that spans the four key perspectives of market research, including broker research and expert calls
  • Incorporates sentiment analysis, NLP, generative AI, and AI search technology 
  • Smart Summaries generative AI feature for earnings and image search
  • Automated and customizable alerts
  • User-friendly interface
  • Internal messaging and collaboration features
  • Support for APIs and integrations

AlphaSense Cons

  • Access to the expert call library comes at an additional cost
  • Private company data access is limited
  • Broker reports are not available to all users


Get started today

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Ratings & Reviews

CB Insights

Rating: 4.3 out of 5 on G2, 8.8 out of 10 on TrustRadius

Popular positives:

  • Excellent customer success teams
  • Access to information on emerging AI and Climate technologies l
  • Up-to-date data on venture capital funding 
  • Deep private company insights 

Popular negatives:

  • No plugins and extra functionality for tools like Salesforce and Excel.
  • Poor data refining tools and access to hyper-specific results is lacking
  • Repetitive data 
  • Free version is limited


Rating: 4.1 out of 5 on G2, 8.2 out of 10 on TrustRadius

Popular positives:

  • Real-time data access
  • 33,000+ data sources
  • Supports web design and app development 
  • User-friendly interface and outstanding customer support

Popular negatives:

  • May be slower than other similar solutions.
  • Issues with duplicate news reports 
  • Some data sources lack direct links
  • Some data sources may be outdated data 


Rating: 4.8 out of 5 on G2, 9.4 out of 10 on TrustRadius

Popular positives:

  • Comprehensive data and analysis on public and private markets
  • Real-time data availability
  • Easy-to-find relevant and high-quality results
  • Intuitive interface and great customer support
  • AI search technology leads to quicker, more accurate insights

Popular negatives:

  • Visualization tools are limited to financial data at this time
  • Lack of collaborative tools for knowledge management


CB Insights

Third-party sources show that CB Insights plans cost over $59,000 per year, which can be inaccessible for small businesses and individuals.


As per third-party sources, Factiva plans start at about $3,000-5,000.


For AlphaSense, you can pay by the enterprise or seat, depending on your unique business needs. Contact us for more information on pricing options, or start a free 2-week trial here.

A Better Alternative to CB Insights and Factiva?

CB Insights and Factiva are excellent business and market research tools that serve a variety of clients and business goals. However, neither comes close to the scope of research or the advanced AI functionality that AlphaSense offers. 

CB Insights is a great tool for researchers and professionals looking for insights specifically in the technology industry. But it falls short for those needing access to both private and public company data across various other industries. Lack of broker research and expert calls, as well as advanced search capabilities, make its high price hard to justify. Moreover, CB Insights only offers licenses for five people at a time, leading to higher unnecessary costs for those who would prefer to purchase an individual license. 

Factiva is a great tool for clients looking for a media intelligence tool, or who need to track the latest news updates in specific industries or companies. However, because of the limitations in content sets outside news and company information, this platform cannot function as a full-scale research solution. Additionally, Factiva does not utilize AI within the platform, features that are instrumental in saving time and money and increasing research confidence.

For enterprise clients who need to go deeper with their research and analysis, and who want access to proprietary and premium content sets their competitors won’t have access to, AlphaSense is the clear choice. Only AlphaSense aggregates content from all four key perspectives of market research—indexed, searchable, and all in one place. 

And with advanced AI search technology, AlphaSense dramatically cuts research time, increases confidence, and gives you a clear competitive edge.